Showing posts with label online content adelaide. Show all posts
Showing posts with label online content adelaide. Show all posts

Saturday, 1 July 2017

Infograhic, Brochure and Flyer Design Adelaide

At +Cadogan and Hall, we produce a wide range of editorial design projects for businesses across Adelaide and South Australia. Our work includes:

  • infographics
  • online and print brochures
  • advertising flyers
  • posters and leaflets
  • newsletters

As you can see form our library below, there is great variety in our work. Design requirements naturally depend on the precise specifications of your job, but there is always a consistent aim — sharing your key messages in a way that represents you and your values, communicates clearly and is visually engaging.

To see examples of our design work, click on the items below. Alternatively, you can visit our website or email us.

Monday, 3 February 2014

The interview format as a marketing and promotional tool

Copywriting by +MarkAngus

Recently, we have been working with a number of Adelaide businesses using an interview format as a means of creating a more personalised and localised approach to their marketing and promotion. This is particularly the case for the +Tradies SA website, where we have been conducting interviews with both local tradespeople and training organisations, which we have then published on the Tradies SA website and social media sites.

We've found this to be a really useful and effective way of sharing information, and the results would seem to suggest that customers (existing and potential) have found it an engaging way to interact as well.

The essence of a good interview is that it goes beyond your products and services, and tries to convey something of your personality and how you like to do business. An interview also helps to raise your public profile—especially important if you're working in a competitive market—so if you can let potential customers see the type of person you are, it enables them to connect with you and then perhaps choose you over one of your competitors, simply because they like how you sound! Personal photos too are a useful addition to an interview, as they help to give the reader a much clearer picture of just who you are—there's nothing like putting a face to a name!


Copywriting services by Cadogan and Hall in Adelaide
We have been conducting interviews with Adelaide tradespeople like Ryan Ardill for the Tradies SA website

You can utilise the interview format on a wide variety of platforms. They work well when posted on your Facebook or Google+ pages, for instance, while a carefully selected quote from an interview can make an intriguing Tweet that will encourage readers to explore further and read on.

Similarly, structuring your website's About Us page in an interview formate, or perhaps as a personal message, can also help as this then gives readers a greater sense of engagement, and it showcases your personalised approach to business.

Press releases are another format where the personal touch is effective—when you're issuing a press release, direct quotes give the reader some increased insight into your business thinking and strategies, while at the same time raising and enhancing your own personal public profile. Conveying your excitement about a new product or service that you are offering is vital, and so a good press release will always seek to convey this, and show the public how much you love your work and want to share it.

So don't be afraid of getting up close and personal with your customers. When you're trying to convey the essence of your business, or you're trying to convince them why they should choose you over another, why not make the most of one of your greatest assets—yourself!

Friday, 11 October 2013

Content marketing - share your expertise

By using content marketing effectively, you can reach many people outside of your immediate community and circles. Therefore, you are potentially sharing your knowledge with the rest of the world!

If you want your message to be both effective and engaging, it makes sense to have your text produced by a professional copywriter with expertise in producing communications in a wide range of industries and who can focus with clarity on both purpose and message.

We produce website content and article marketing pieces for Adelaide osteopath and chiropractor Amber Laris, helping her to share her extensive knowledge not only with patients in Adelaide, but also beyond. We can do the same for your business, so please contact us via our website or email us.

In the meantime, please click on the brochure below to read it in full. 
Adelaide chiropractor Amber Laris
Please click here to read the full brochure

Sunday, 22 September 2013

Online brochures to promote Adelaide businesses

We have recently produced a new brochure for Innovative Window Films in Adelaide that highlights their range of protective security window films. 

Copywriting of this kind is vital, particularly for small and medium enterprises, because it's a way of raising your profile and enhancing your online presence. It provides an additional way for potential customers to find you, as well as adding significantly to your marketing collateral. Our online brochures can be emailed to customers, posted on your website, or serve as a kind of FAQ sheet, answering questions that clients may have about your products.

If you would like to find out more about the potential value of high-quality copywriting to your business, contact us or visit our virtual library to see the sort of work that we are producing for Adelaide and South Australian enterprises.

Adelaide freelance copywriters
Click on the brochure above to visit our virtual library

Wednesday, 28 August 2013

Up for an award? Of course you want to promote it!

If you've been nominated for a prestigious industry award, naturally you want to let people know about it.

This is the case for Ceramica Tile + Design in Adelaide, one of regular clients, who has been nominated for the Housing Supplier of the Year Award in the 2013 South Australia HIA Housing Awards. We are looking forward to the awards ceremony in October!

Cadogan and Hall are helping Ceramica Tile + Design to get the word out there about their good news, as well as promoting their newest range—elegant cement tiles bathroom and kitchen from Australian company Boss Architectural.

If you're an Adelaide company in need or professional copywriting services to share with the community what you're doing, do please visit our website and find out how a skilled and experienced copywriter can help the promotion of your business.

Friday, 2 August 2013

Working With Experienced Adelaide Businesses

At Cadogan and Hall, we work with new start-ups, as well as experienced and well-established firms like Direct Shutters, Adelaide's experts in roller shutters. Our aim is always to help you to share your knowledge, skills and expertise with the wider community, and we use a variety of means to get you and your business in front of as many people as possible.

To see more of our work for Adelaide businesses, please visit our website; in the meantime, please click on the brochure below to see an example of the work we do.

At Cadogan and hall we produce high quality articles to help Adelaide businesses to promote their goods and services

Tuesday, 4 June 2013

Let your satisfied customers help you to promote your business

Satisfied customers, or customer success stories, are always a helpful and insightful way to promote your business and to share with others how your products are being used, or the response to your services.  If you’re an Adelaide company who would like to share with the wider community what your customers think of you and your products, we will happily work with you to create pieces that highlight just how highly your customers think of you!  Visit us at www.cadoganandhall.com to find out more.

Lewis Construction Equipment have customers all over Australia, often working in demanding and isolated environments.  For this reason, their products and services need to be first-rate, and their customer care second to none.  They have recently been working with two SA contractors in the mining industry, supplying them with machines for use in the Cooper Basin.  Read more here, or visit www.lewco-equip.com.au.

Lewis Construction Equipment, based in Adelaide, has recently supplied two South Australian companies working in the mining industry in the region with wheel loaders from the LiuGong CLG856 series.
To find out more about how success stories can be used to promote your business, please click here

Sunday, 7 October 2012

Cadogan & Hall launch new website

Cadogan and Hall have just launched a brand new website and we think it looks pretty special!

The site is designed to give a clear description of the services we provide, and it features examples of the work we have produced recently for Adelaide and South Australian businesses, such as websites, online blogs, articles and press releases.

Our new site was produced by Media Gain, another Adelaide company and, as we say, it looks wonderful!

Please come and have a look and tell us what you think!
www.cadoganandhall.com



Adelaide Writing Agency
Cadogan & Hall www.cadoganandhall.com

Thursday, 4 October 2012

Media Gain and Cadogan & Hall launch new website for Adelaide company Builders At Your Service


Website designers Media Gain and online content writers Cadogan & Hall have produced a new website for Adelaide construction company Builders At Your Service.

A new website for Adelaide building and construction company Builders At Your Service has just gone live, and is the latest to be produced by Adelaide website designers Media Gain and online content writers Cadogan & Hall.  Media Gain and Cadogan & Hall specialise in producing engaging and affordable websites for small- and medium-sized businesses throughout South Australia, and are establishing a growing reputation for helping their clients to be found online.

The two companies work together closely to ensure that there is a good blend of image and content in their websites, and support clients in getting their message out across social media as well.

“We really focus on helping smaller businesses establish their presence on the internet,” said Denise Angus of Media Gain.  “For small and medium enterprises, it can sometimes be hard to compete with bigger firms, but we think our combination of attractive design, user-friendly functionality and high-quality, professionally researched and written content goes a long way towards getting our clients’ names and services out there and known to the wider Adelaide public.”

The emphasis on top quality content is vital, and Media Gain and Cadogan & Hall work closely with their clients to create content that is engaging, informative and unique.

“In the case of Builders At Your Service, for instance, we spent an afternoon with the owner of the company Gavan O’Connor, really getting to know him and his business,” said Denise Angus.  “In this way, we were able to get a good understanding not only of the nuts and bolts of the business, but also the whole ethos of the company.  We came to understand what makes them different from other companies working in home construction and renovation, and this is what we tried to bring out on the website.  If you visit the site, we think that you’ll get a real sense of what makes the company tick, and what makes them unique.  For smaller businesses like Builders At Your Service, this is really important and so this is where we have sought to develop our expertise.”

Cost-effectiveness is, of course, also an important consideration for small and medium enterprises, and so Media Gain and Cadogan & Hall have website and online content packages that are within the reach of companies large and small.  The websites they produce are also promoted extensively across social media and this adds further value for a new business or one that is just beginning to establish an online presence.

To find out more about the affordable website design and online content packages being offered in Adelaide by Media Gain and Cadogan & Hall, contact Denise Angus at denise@mediagain.com.au or visit www.mediagain.com.au


Affordable website design in Adelaide
Adelaide Web Designers Media Gain

Press releases, articles, online content in Adelaide
Adelaide Online Content Writers Cadogan and Hall
Adelaide Building and Construction Company
Adelaide Building and Construction Company Builders At Your Service




Sunday, 11 December 2011

Oakbank - a national treasure

Cadogan and Hall were at Oakbank races last Friday afternoon (9 December) for the Christmas in the Hills meeting.  It was a splendid occasion and this event really should become one of the social highlights of the run-up to Christmas.  There was a good-sized crowd (many firms treating the event as a works outing) but it was not excessively large, meaning that there was room for kids to run around and play (and well done ORC on all the free entertainment), you could get a bet on easily and there were no queues for a drink or a bite to eat.  Even getting in and out of the carpark was without anguish.

The racing itself was not necessarily out of the top drawer in terms of class, although there were some tight finishes and it was pleasing to see a race over a bit of distance, the Austbrokers Terrace Handicap being run over 2150 metres (Forcryingoutloud being caught on the line by Birchmore Road in the best finish of the day).

But at this time of the year, the racing is not the real reason for going to Oakbank.  The atmosphere is of course what draws us up into the Hills and in this respect Oakbank can't be bettered.

There is - thankfully - nothing manicured about Oakbank.  It looks as it has looked for as long as we can remember and no doubt it was looking the same for some time before that too.  There is wood, there is corrugated iron, there is grass.  That's about it.  The toilets (the gents', at least) look as though they haven't been altered since before the last war, while the horse stalls and parade ring too seem to have been unchanged in any of our lifetimes.  The stands are rickety, the steps uneven and the Tote is essentially a hole in the wall.

It is wonderful.  You can smell the history and tradition.  More importantly, you can see that the Oakbank committee has remained true to its roots.  It is a country, picnic racecourse and, despite the huge numbers that attend the track over Easter, it remains a picnic racecourse.   They have not been seduced into a ghastly 'modernisation'.  They have sought to attract the corporate dollar through offering a unique product, not by trying to make the track into something it isn't.  Kudos to them and long may this remain the case.

We shall be back at Oakbank at Easter (of course), along with about half the state's population and the atmosphere will then be very different - not queuing to put a bet on then will be nothing more than a dream. Nevertheless, we most earnestly hope that the committee continues to remain true to the real essence of Oakbank and we urge them most sincerely, between now and then, to do absolutely nothing.  Long may Oakbank avoid all change!

Monday, 5 December 2011

Adelaide Taxis - why, oh why...

We here at Cadogan and Hall are not inveterate night owls.  Indeed, most evenings you'll find us tucked up in a bed with an improving book at a reasonable hour, in order to be able to face the new day with at least a modicum of optimism.  However, every now and then, circumstances are such that we find ourselves out on the tiles, attending some binge that would stagger humanity and turn the moon to blood.  This weekend was one such occasion.

Which brings us to Adelaide taxis.  Where to begin?

At Cadogan and Hall, we are fairly cultured chaps.  We've been around a bit, as they say.  Having just recently returned from a somewhat lengthy sojourn in Asia, where taking taxis is a part of life for just about everybody, regardless of their station, we have been staggered by the cost of catching a cab in this town.  For instance, we had some old friends in town this weekend and we went to collect them from their digs on North Terrace.  We were running a little late for a reservation in Rundle Street and so decided to travel there by taxi.

It cost $10.00.  From North Terrace to Rundle Street.

At first, we assumed there was some malfunction with the driver's apparatus, but no, $10.00 was indeed the fare.  We then spent the next hour or so translating this exorbitant sum into foreign currencies and trying to work out how much time in a cab this would have bought us in one of our neighbouring countries.   Even in an expensive city like Singapore, for the same amount of money we decided that we could have been driven from one side of the island to the other - and then back again!

Despite this early evening setback, the night progressed well - perhaps a little too well - and before we knew it, it was 1.00am and time to find one's bed, trying not to rouse the neighbours with too many raucous, off-colour songs.  Such a wish was to prove futile.

We could not get a taxi for love nor money.  And believe us, after we had been standing on the road for about an hour, no amount of money would have been too great a sum to pay.  After over an hour and a half - quite literally, an hour and a half - of waiting we had to bite the bullet and phone home and make a plaintive request to be collected and driven home.  We will be paying for this - in so many ways - for some time to come...

The point, however, is this.  One cannot switch on one's television set without being bombarded with advertisements warning us of the perils of drinking and driving.  And we applaud this, we really do.  However, commensurate with this, the city needs infrastructure that is designed to cope with the demand.  And, quite frankly, it doesn't.  Had we taken a car out with us, it is a distinct possibility that we may have been tempted to get behind the wheel, despite drink having been taken by this point in time, simply because an alternative could not be found.  If you also factor in the exorbitant charges that taxis subject us to, doing the decent thing can easily add $50 - $100 to one's tab on a night out.

In all honesty, it is no wonder that so many people take the risk and drink and drive.

Lots of people going out on a Saturday evening and wanting to take a taxi home cannot be a new or unexpected phenomena.  It should not come as a surprise to anyone that people like to a take a glass of wine or two with dinner, or that they may get together for a pint or two of Pale Ale.  Yet we seem to have no way of delivering these people home safely at a reasonable cost and without a great deal of inconvenience.

Next time we see an ad urging us to act responsibly and not get behind the wheel after that third glass of  Mr Riggs Riesling, we shall have to fight the urge to fling the remote control at the screen and shout loudly to no-one in particular that that is what we indeed tried to do.  But it simply wasn't possible.

Taxis.  Make them cheap.  Make then plentiful.  Maybe then, otherwise upright citizens won't be tempted to do the wrong thing.

Tuesday, 29 November 2011

Norwood Oval - old world charm

Norwood Oval - or rather, Coopers Stadium as we are told we must call it - is the wonderful setting for the home games of Adelaide Bite, our team in the Australian Baseball League (now in its second season in its revamped format).

And it really is a splendid place to watch sport.  Norwood Oval (as we are going to continue to call it) can certainly be called old school, and it is none the worse for this.  In fact, this is the essence of its charm.

Sit where you like, even - heaven forbid - stand to watch the game if it so suits you.  Walk around the ground in order to gain a different perspective.   Move around freely without a ubiquitous burly security guard scrutinising your every move.  If you have children, there is actually room for them to run about.  It reminds us of what going to watch the football was like in the dim distant past of our youth.

What this visit has achieved, however, is to make us think more keenly on the tragic fate that is about to befall the Adelaide Oval.  Is it too late to prevent the sacking of our once beautiful ground, once the envy of the world's cricket-going public?  And if not, where will it end?  We very rarely find occasion to agree with Mr Peter Goers but, sadly, we think a recent prediction of his is correct, namely that the internationally renowned Adelaide Oval scoreboard and the Moreton Bay fig trees at the Cathedral end of the ground will be gone in five years' time.  And what will we be left with?

A sports ground that could be anywhere.  That looks like every other concrete bowl. We once had an icon and we seem determined to replace it with a stereotype.

We shall be returning, therefore, to Norwood Oval as often as we can to savour a unique, authentic sporting experience, rather than one manufactured to suit those from out of town who visit us once every year or so and moan because Football Park is not on the doorstep of their hotel.  Frankly, we would leave Adelaide Oval just as it is to encourage them to stay away!