Monday, 2 December 2013

High-quality copywriting can enhance your Adelaide business profile

By +Mark Angus 

We provide a range of copywriting services that enable Adelaide businesses to get the message out to the wider community about promotions, new products, moving premises—anything that you think is important that your customers and potential customers should know about.

The +Cadogan and Hall writing team is based in Adelaide, and everyone who writes for us is a native speaker and a professional writer of the highest calibre. This means that not only do you get quality copywriting, but it's written by a writer who knows Adelaide and the market, and so is able to make the content both relevant and engaging for a local audience. 

A lot of article marketing and content marketing offered by SEO companies is in fact outsourced to other countries, or is produced by 'spinning' articles written by others. Every piece of writing we undertake is meticulously researched and handcrafted specifically for you and your business. Furthermore, everything we write on your behalf is submitted to you for your approval before publishing or posting. We pride ourselves on establishing collaborative partnerships with everyone we write for, and in creating unique copy that you are proud to publish under your name.

Our full range of copywriting services includes:
  • website content: we can write the content of your website for you, including home pages, FAQ pages, product specification pages, etc.
  • content marketing articles: we produce high-quality articles that can be published on your website to increase your customer engagement and improve its overall quality. We can also produce these articles as attractive, branded downloadable PDF files that you can email to customers and can post on your social media sites
  • blogs: we can create and maintain a blog for you, with regular updates and company news
  • press releases: we write well-crafted electronic press releases that attract attention to your business, can be posted on social media sites, and make an engaging addition to your website
Visit our website, or click on the images below, to find out more about high-quality Adelaide copywriting can enhance your business presence and profile.

We offer a range of copywriting services for Adelaide-based businesses
Please click here to see our content marketing library
Our copywriting services for Adelaide businesses includes writing high-quality press releases
Please click here to see the online press room we've created for Wakefield Grange
We create original content for websites
Please click here to see website content we have written for Adelaide businesses

Monday, 18 November 2013

An electronic press release gets your news out there in a hurry

The whole nature of how a press release works has changed.  Electronic press release sites mean that you can quickly promote your news to a potentially enormous audience if you combine it with effective use of social media.

A good electronic press release site will also enable you to:
  • share your release on Facebook, Google+, Twitter and other social media sites quickly and easily (usually with a single click)
  • give you a URL that you can share with others via email
  • provide you with an attractive PDF version of your release, that you can either print or email to media contacts or customers
  • allow you to set up a virtual Press Room on your website or blog, so that all of your releases are automatically published there
If you use your social media sites well, you can get the content of your release read by a lot of people in a very short space of time—which should be the ultimate aim of a press release—but at the same time, you can also preserve a release as part of an archive or Press Room so that you are able to build up a useful bank of information and resources for potential customers searching out your type of products or services.

Our press releases get significant and widespread coverage for Adelaide businesses through a combination of traditional, electronic and social media, such as our latest release about the Fleurieu Food 2013 Fiesta! Olive Awards

Our website gives more details about the press releases we have produced for Adelaide businesses, or if you like to make an enquiry, please feel free to email us.

We look forward to sharing your good news with the wider Adelaide community!

Thursday, 7 November 2013

Copywriting that's crafted to suit your business needs

We have one aim in the copywriting that we produce for Adelaide businesses, and that's to find the topic, words and tone and that best encapsulates you and your brand. So when we produce a piece of article or content marketing for a client, we always like to make the content engaging and informative, but also in a style that's appropriate.

For instance, in this brochure that we've just produced for Ceramica Tile + Design in Adelaide, promoting their new range of Arts & Crafts inspired Artisan tiles, we've not only encapsulated the spirit of Arts & Crafts in the layout and design, but we've also included some background on the movement, so their customers can see these splendid tiles in their proper historical context.

You can visit our website to see more of the copywriting that we do for Adelaide businesses, but in the meantime please click on the brochure below to read it in full.
We produce article and content marketing for companies in Adelaide
Please click here to read the full brochure

Friday, 11 October 2013

Content marketing - share your expertise

By using content marketing effectively, you can reach many people outside of your immediate community and circles. Therefore, you are potentially sharing your knowledge with the rest of the world!

If you want your message to be both effective and engaging, it makes sense to have your text produced by a professional copywriter with expertise in producing communications in a wide range of industries and who can focus with clarity on both purpose and message.

We produce website content and article marketing pieces for Adelaide osteopath and chiropractor Amber Laris, helping her to share her extensive knowledge not only with patients in Adelaide, but also beyond. We can do the same for your business, so please contact us via our website or email us.

In the meantime, please click on the brochure below to read it in full. 
Adelaide chiropractor Amber Laris
Please click here to read the full brochure

Monday, 30 September 2013

Trade fairs and exhibitions are a great way to promote your business

If you're set to take a stand a trade show or exhibition, why not let your customers know what to expect before they get there? If you have special offers, discounts, or particular lines that you want to promote, a little pre-publicity can go a long way. 

We have produced this brochure for Ceramica Tile + Design, who will be exhibiting at this year’s Sunday Mail HIA Home & Garden Show at Wayville Showgrounds on the weekend of 19—20 October 2013.

They have three products that they are showcasing— the Renaza range of wooden ceiling and wall tiles by Bella Lujo, the Etic range of timber-look porcelain tiles by Atlas Concorde, and the full range of stone veneer products from leading Australian manufacturer Veneer Stone. There are special offers available for customers who visit the stand during the show, while their expert design consultants will be on hand to talk you through their outstanding range.

If you'd like to find out more about how we can help to promote your appearance at a trade show or exhibition, please visit our website. In the meantime, click on the brochure below to read more about the special offers available at this year's Home and Garden Show in Adelaide.
Cadogan and Hall offer a full range of professional copywriting services
Please click here to read the full brochure

Sunday, 29 September 2013

On the move? Let your customers know

If you're moving, or have moved, to new premises, you probably want to show them off! At Cadogan and Hall, we can help you to introduce your new place of business both to your existing customers, as well as potential new ones.

We have produced just this sort of piece for Orthodontic Network in Adelaide (ONiA) who have just moved into new premises in the Adelaide CBD on North Terrace. As you'll see from the brochure below, we have achieved a great combination of words and images, and you have to believe us when we say their new practice looks as good for real as it does in these photographs.

If your business is moving, and you want to trumpet the virtues of your new premises, we can help. Visit our website to find out more. In the meantime, please click on the brochure below to see the stunning new ONiA headquarters in Adelaide for yourself.

If you're moving business premises, Cadogan and Hall can help you to promote your move
Click on the brochure above to get the full tour of ONiA's new premises on North Terrace in Adelaide

Sunday, 22 September 2013

Online brochures to promote Adelaide businesses

We have recently produced a new brochure for Innovative Window Films in Adelaide that highlights their range of protective security window films. 

Copywriting of this kind is vital, particularly for small and medium enterprises, because it's a way of raising your profile and enhancing your online presence. It provides an additional way for potential customers to find you, as well as adding significantly to your marketing collateral. Our online brochures can be emailed to customers, posted on your website, or serve as a kind of FAQ sheet, answering questions that clients may have about your products.

If you would like to find out more about the potential value of high-quality copywriting to your business, contact us or visit our virtual library to see the sort of work that we are producing for Adelaide and South Australian enterprises.

Adelaide freelance copywriters
Click on the brochure above to visit our virtual library