Monday, 3 February 2014

The interview format as a marketing and promotional tool

Copywriting by +MarkAngus

Recently, we have been working with a number of Adelaide businesses using an interview format as a means of creating a more personalised and localised approach to their marketing and promotion. This is particularly the case for the +Tradies SA website, where we have been conducting interviews with both local tradespeople and training organisations, which we have then published on the Tradies SA website and social media sites.

We've found this to be a really useful and effective way of sharing information, and the results would seem to suggest that customers (existing and potential) have found it an engaging way to interact as well.

The essence of a good interview is that it goes beyond your products and services, and tries to convey something of your personality and how you like to do business. An interview also helps to raise your public profile—especially important if you're working in a competitive market—so if you can let potential customers see the type of person you are, it enables them to connect with you and then perhaps choose you over one of your competitors, simply because they like how you sound! Personal photos too are a useful addition to an interview, as they help to give the reader a much clearer picture of just who you are—there's nothing like putting a face to a name!


Copywriting services by Cadogan and Hall in Adelaide
We have been conducting interviews with Adelaide tradespeople like Ryan Ardill for the Tradies SA website

You can utilise the interview format on a wide variety of platforms. They work well when posted on your Facebook or Google+ pages, for instance, while a carefully selected quote from an interview can make an intriguing Tweet that will encourage readers to explore further and read on.

Similarly, structuring your website's About Us page in an interview formate, or perhaps as a personal message, can also help as this then gives readers a greater sense of engagement, and it showcases your personalised approach to business.

Press releases are another format where the personal touch is effective—when you're issuing a press release, direct quotes give the reader some increased insight into your business thinking and strategies, while at the same time raising and enhancing your own personal public profile. Conveying your excitement about a new product or service that you are offering is vital, and so a good press release will always seek to convey this, and show the public how much you love your work and want to share it.

So don't be afraid of getting up close and personal with your customers. When you're trying to convey the essence of your business, or you're trying to convince them why they should choose you over another, why not make the most of one of your greatest assets—yourself!

Monday, 6 January 2014

Press releases can help kick start your Adelaide business in 2014

Electronic press releases are a time- and cost-effective way of getting news to a large number of people very quickly. So if you’re having a New Year Sale, or simply have new lines or business services that you want to promote, our expert press releases can help. Visit +Cadogan and Hall to find out more.

We have produced a press release for #Adelaide business +Ceramica Tiles + Design promoting their Summer Sale. You can find out more about their great range of premium quality designer tiles on special offer throughout the month of January.
Our copywriting service produces high quality press releases for Adelaide businesses
Please click here to read the latest press release we have produced for +Ceramica Tiles + Design 
Copywriting by +MarkAngus

Monday, 2 December 2013

High-quality copywriting can enhance your Adelaide business profile

By +Mark Angus 

We provide a range of copywriting services that enable Adelaide businesses to get the message out to the wider community about promotions, new products, moving premises—anything that you think is important that your customers and potential customers should know about.

The +Cadogan and Hall writing team is based in Adelaide, and everyone who writes for us is a native speaker and a professional writer of the highest calibre. This means that not only do you get quality copywriting, but it's written by a writer who knows Adelaide and the market, and so is able to make the content both relevant and engaging for a local audience. 

A lot of article marketing and content marketing offered by SEO companies is in fact outsourced to other countries, or is produced by 'spinning' articles written by others. Every piece of writing we undertake is meticulously researched and handcrafted specifically for you and your business. Furthermore, everything we write on your behalf is submitted to you for your approval before publishing or posting. We pride ourselves on establishing collaborative partnerships with everyone we write for, and in creating unique copy that you are proud to publish under your name.

Our full range of copywriting services includes:
  • website content: we can write the content of your website for you, including home pages, FAQ pages, product specification pages, etc.
  • content marketing articles: we produce high-quality articles that can be published on your website to increase your customer engagement and improve its overall quality. We can also produce these articles as attractive, branded downloadable PDF files that you can email to customers and can post on your social media sites
  • blogs: we can create and maintain a blog for you, with regular updates and company news
  • press releases: we write well-crafted electronic press releases that attract attention to your business, can be posted on social media sites, and make an engaging addition to your website
Visit our website, or click on the images below, to find out more about high-quality Adelaide copywriting can enhance your business presence and profile.

We offer a range of copywriting services for Adelaide-based businesses
Please click here to see our content marketing library
Our copywriting services for Adelaide businesses includes writing high-quality press releases
Please click here to see the online press room we've created for Wakefield Grange
We create original content for websites
Please click here to see website content we have written for Adelaide businesses