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How a freelance copywriter gets clients
Copywriting by +MarkAngus. Many thanks to +Nick Morris at +Wicked Cow Marketing for this initiative.
I'm delighted to have been included in this illuminating piece about how freelance copywriters and other creatives win and retains clients. It was especially interesting to learn about how others in the same and related industries go about it as well.
Managing Your TimeIt can sometimes be difficult to manage your time when you work as a freelancer. As so much of your day is spent writing articles and blogs for clients, or taking care of their social media, sometimes you forget to take the time to do all these things for yourself and your own business.
As a result, it can be all too easy to think that you're too busy with your existing customers to spend additional time looking for new clients as well. Nevertheless, maintaining and growing your client base is essential.
I try to allocate some time every day (it might only 10 minutes) to the maintenance of my social media pages, and will always try to Tweet and post on Facebook and Google+ every day. I also make sure that I keep my LinkedIn personal and company pages up to date—these are usually different in tone and nature to my other social media posts and reach a different kind of audience. I have attracted at least three international clients using this platform and so the time I've invested in maintaining and updating my profile has certainly been worthwhile.
Social bookmarking and content curationBuilding on this, in order to get your work as a freelancer out there, it's important to cast your net wide in terms of social bookmarking and content curation sites. Have you got a Behance or SlideShare page, for instance? Do you post on Listly? Have you taken up content curation on ScoopIt! or StumbleUpon? Do you post your pictures on Pinterest? All of these are free to use and help to raise your online profile, improve your search rankings, and get your work in front of people, irrespective of whether they are potential clients or not.
The message is, you really do need to keep your online presence both up-to-date and growing in order to attract clients. As a freelance copywriter or social media consultant, you need to be able to be found online in order to gain new customers, as in most cases you won't have the resources for more expensive forms of advertising and marketing.