Wednesday, 14 May 2014

Number 20 in the List of Top Australian Copywriters on Google+

Now in the Top 20 Australian copywriters on Google+

Copywriting by +MarkAngus

I am extremely pleased to have found myself at number 20 in the list of Google+ users who are copywriters. Do check out this link quickly—the rankings might change and I disappear completely tomorrow!

If you'd like to find out how I did it, visit: www.cadoganandhall.com

Adelaide copywriting services by Mark Angus
Click here for the link to the full list

Friday, 9 May 2014

Getting Clients as a Freelance Copywriter

Cadogan and Hall provide copywriting services for Adelaide businesses
To read the full article, please click here

How a freelance copywriter gets clients

Copywriting by +MarkAngus. Many thanks to +Nick Morris at +Wicked Cow Marketing for this initiative.

I'm delighted to have been included in this illuminating piece about how freelance copywriters and other creatives win and retains clients. It was especially interesting to learn about how others in the same and related industries go about it as well.

Managing Your Time

It can sometimes be difficult to manage your time when you work as a freelancer. As so much of your day is spent writing articles and blogs for clients, or taking care of their social media, sometimes you forget to take the time to do all these things for yourself and your own business.

As a result, it can be all too easy to think that you're too busy with your existing customers to spend additional time looking for new clients as well. Nevertheless, maintaining and growing your client base is essential.

I try to allocate some time every day (it might only 10 minutes) to the maintenance of my social media pages, and will always try to Tweet and post on Facebook and Google+ every day. I also make sure that I keep my LinkedIn personal and company pages up to date—these are usually different in tone and nature to my other social media posts and reach a different kind of audience. I have attracted at least three international clients using this platform and so the time I've invested in maintaining and updating my profile has certainly been worthwhile.

Social bookmarking and content curation

Building on this, in order to get your work as a freelancer out there, it's important to cast your net wide in terms of social bookmarking and content curation sites. Have you got a Behance or SlideShare page, for instance? Do you post on Listly? Have you taken up content curation on ScoopIt! or StumbleUpon? Do you post your pictures on Pinterest? All of these are free to use and help to raise your online profile, improve your search rankings, and get your work in front of people, irrespective of whether they are potential clients or not.

The message is, you really do need to keep your online presence both up-to-date and growing in order to attract clients. As a freelance copywriter or social media consultant, you need to be able to be found online in order to gain new customers, as in most cases you won't have the resources for more expensive forms of advertising and marketing.

The quality of your work

And perhaps above all, never let the quality of your work slip. Sometimes its easy to dash a piece off, or skimp on the time you devote to a blog or social media post. But it's a competitive world out there, and if your standards slip, there is always another freelance copywriter ready to step in and take over your work. Your portfolio and your reputation are your most valuable forms of marketing collateral, and so keeping these in tip-top shape are vital when you're looking to attract new business and to retain the customers you already have.

Tuesday, 25 March 2014

Cadogan and Hall now working with Australian Enviroblast

Copywriting by +MarkAngus

We're extremely pleased to be providing a host of copywriting services for Adelaide company +Australian Enviroblast.

Founded in 2009, Australian Enviroblast are specialists in abrasive blasting and sand blasting, and offer a full range of services for both commercial and domestic applications, including:
  • wet abrasive blasting
  • dry abrasive blasting
  • mechanical preparation
  • UHP (pressure cleaning)
  • industrial coatings
Australian Enviroblast specialise in rust removal, paint removal, graffiti removal, stain removal, driveway and decking cleaning, as well as steel, wood and fibreglass cleaning.

At +Cadogan and Hall, we produce copywriting, blog posts, and social media posts for Australian Enviroblast and help them to share their experience and expertise with the Adelaide community. 

To find out more about the benefits of hiring a professional Adelaide copywriter, please visit our website.


Content marketing articles for Adelaide businesses by Cadogan and Hall
To read more about the abrasive blasting services offered by Australian Enviroblast, and to see an example of our copywriting services, please click here

Tuesday, 4 March 2014

Welcome to Solar Fix Network, Adelaide

Copywriting by +MarkAngus

We're delighted to be working with Adelaide company Solar Fix Network, specialists in inspecting, maintaining and cleaning solar panels. We're working with them to help inform the community about the importance of keeping your solar panels in good working order, and having them regularly inspected, as required by SA legislation. 

Cadogan and Hall are writing website and online content, and managing social media for Solar Fix Network, including Google+ and Facebook posts, tweets, and we are also maintaining their blog for them.

Working with local companies is one the best parts of the work we do, and we enjoy promoting Adelaide businesses and trades and showcasing them to the world!

We hope you find this information brochure informative and useful and we welcome your comments and input.

Copywriting, online and website content, press releases and blogs for Adelaide businesses
Please click here to read or download the information brochure 

Monday, 3 February 2014

The interview format as a marketing and promotional tool

Copywriting by +MarkAngus

Recently, we have been working with a number of Adelaide businesses using an interview format as a means of creating a more personalised and localised approach to their marketing and promotion. This is particularly the case for the +Tradies SA website, where we have been conducting interviews with both local tradespeople and training organisations, which we have then published on the Tradies SA website and social media sites.

We've found this to be a really useful and effective way of sharing information, and the results would seem to suggest that customers (existing and potential) have found it an engaging way to interact as well.

The essence of a good interview is that it goes beyond your products and services, and tries to convey something of your personality and how you like to do business. An interview also helps to raise your public profile—especially important if you're working in a competitive market—so if you can let potential customers see the type of person you are, it enables them to connect with you and then perhaps choose you over one of your competitors, simply because they like how you sound! Personal photos too are a useful addition to an interview, as they help to give the reader a much clearer picture of just who you are—there's nothing like putting a face to a name!


Copywriting services by Cadogan and Hall in Adelaide
We have been conducting interviews with Adelaide tradespeople like Ryan Ardill for the Tradies SA website

You can utilise the interview format on a wide variety of platforms. They work well when posted on your Facebook or Google+ pages, for instance, while a carefully selected quote from an interview can make an intriguing Tweet that will encourage readers to explore further and read on.

Similarly, structuring your website's About Us page in an interview formate, or perhaps as a personal message, can also help as this then gives readers a greater sense of engagement, and it showcases your personalised approach to business.

Press releases are another format where the personal touch is effective—when you're issuing a press release, direct quotes give the reader some increased insight into your business thinking and strategies, while at the same time raising and enhancing your own personal public profile. Conveying your excitement about a new product or service that you are offering is vital, and so a good press release will always seek to convey this, and show the public how much you love your work and want to share it.

So don't be afraid of getting up close and personal with your customers. When you're trying to convey the essence of your business, or you're trying to convince them why they should choose you over another, why not make the most of one of your greatest assets—yourself!

Monday, 6 January 2014

Press releases can help kick start your Adelaide business in 2014

Electronic press releases are a time- and cost-effective way of getting news to a large number of people very quickly. So if you’re having a New Year Sale, or simply have new lines or business services that you want to promote, our expert press releases can help. Visit +Cadogan and Hall to find out more.

We have produced a press release for #Adelaide business +Ceramica Tiles + Design promoting their Summer Sale. You can find out more about their great range of premium quality designer tiles on special offer throughout the month of January.
Our copywriting service produces high quality press releases for Adelaide businesses
Please click here to read the latest press release we have produced for +Ceramica Tiles + Design 
Copywriting by +MarkAngus